SCF 12 | Short Term Rentals


Short-term rentals are some of the hottest niches in real estate right now. But what exactly goes into investing in STR? Emanuele Pani of Pani Properties is a short-term rental guru and co-host of the Short Term Rental Secrets podcast. In this episode, he joins host Dale Corpus to discuss how you can start investing in STR and its benefits. As you enter into the hospitality industry, Emanuele also shares the responsibility that comes with catering to guests entering your property. Plus, he shares the tools you can use to help make managing your STR properties a lot simpler and give you as much freedom as passive income would. Stay tuned for more tips you can start using to increase your cash flow!

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Emanuele Pani On Short-Term Rentals: Entering The Hospitality Industry With Real Estate

One of the hottest niches in real estate is short-term rentals. It’s something I’m not well-versed in it. I’ve never owned or managed one but it’s something I’ve wanted to learn about. Through networking in one of the masterminds group, I was able to connect with my guest Emanuele Pani. I know him through GoBundance. All I can say is that you’re in for a treat. He is a short-term rental guru. I’m excited to have him on as a guest. To be honest with you, I wanted to bring him on as a guest as well to learn a few things myself.

This is my first time connecting with him outside DMs and emails. A little bit more background about Emanuele is that he’s been doing short-term rentals for years. He’s a real estate expert and entrepreneur with experience in investments, real estate sales and acquisitions and a professional Airbnb hosting and management. He also has his own podcast. He’s a co-host of the Short Term Rental Secrets, which focuses exclusively on short-term rentals. With that being said, Emanuele, welcome to the show. How are you?

Thank you for having me. Life is good. In South Florida, the majority of the summertime is gone, so we’re looking forward to our season, which is for vacation rental times. We’re going to our high season, which is always exciting also because through COVID, we are experiencing amazing levels of occupancy that I’ve never seen in years that I’ve been doing this. We’re looking forward to continuing to push the envelope for the rest of 2021.

Where in Florida are you located?

I live in Boca Raton, which is about 30 minutes North of Fort Lauderdale, about 30 minutes South of West Palm Beach and about 45 minutes to 1 hour from Miami.

Can you give my audience a little bit more of your background of how you even got into short-term rentals?

I graduated college with a degree in Accounting and Finance. My idea was that I wanted to be a wolf of Wall Street. When I graduated college, it was in 2010. It was right after the big financial meltdown. I went to university in Geneva, Switzerland. As you all probably know in Switzerland, there are more banks than people. I’m like, “I’ll probably be able to find a job here in finance.” That was not the vibe when I got out of school.

I came back with my tail between my legs all the way back in Boca Raton, Florida. My mom and sister were living in a fully furnished apartment at the time right next door to a tennis academy, which is where my sister was playing. I came back with no job. I walked into the maintenance office and met the guy that owned the place. I was like, “I am Ameria’s son. I graduated from school. We need this and this at that apartment.”

He’s like, “What are you doing for the rest of the time that you’re here?” I’m like, “Nothing. I just moved back from college.” He’s Israeli and he’s like, “I need somebody that is good with computers, can answer the phone well, speaks English well and can answer the phone over the weekend because on Friday night we go into Shabbat. I can’t touch the phone until the end of Saturday night. Do you want the job?” I was like, “Sure.” I became the maintenance guy of the apartment complex and the weekend manager. That was my start. Little by little, I started buying some of the units that were coming up for sale there.

In 2012, nearly two years after I started working for him, he got a divorce and wanted to move back to Israel. He was like, “I don’t want this business anymore. I’m not going to run it from Israel. Do you want it?” The business was a 40-unit apartment complex in Boca Raton, Florida that has 24-2 bedrooms, 8-1 bedrooms and 8-3 bedrooms. I bought the management of the business and then he gave me an owner finance loan plus helped me secure financing on sixteen other units.

In 2012, I took over the business and as of September 9th, 2021, I closed on the last unit. I own all 40 units at the apartment complex where I started as a maintenance guy years ago. That’s how I got started. It’s a little bit different than most people. I got started from a maintenance perspective and I did everything. Airbnb is becoming very popular because people know about Airbnb if you’re a vacation owner but if you’re looking through what I call that hustler’s channels, you’re seeing a lot of what’s called Airbnb arbitrage.

The moment you choose to come into this industry, you're now in hospitality, you're no longer in real estate. Share on X

What Airbnb arbitrage is I come to you, Dale. I rent your house and I pay you regular rental rates. I’m going to turn around and sublease it through the different travel platforms to guests. When I get started on the 40 units, I own 16 of them. Everything else that I had was an arbitrage. I used to guarantee the rent and make the difference. That’s how I started.

It sounds like you had this opportunity to spill on your lap. It’s great that you had that strong relationship and you knew the building. You were offered this opportunity and took advantage of it. You were there at the right time and place. Let me ask you this. For short-term rentals, why did it take off? For short-term rentals, Airbnb came around but it smelled whatnot after pumping the last years. I know that short-term rentals have been around but why is it that short-term rentals are so popular?

The idea of a vacation rental is no way new. The exchange of homes has been around probably longer than hospitality has been like the idea of you exchanging a home with somebody. There are a couple of things that, in my opinion, explain the reason why the industry has exploded. The way that the traveler psychology has shifted in the last months is very much dependent on the fact that we’re still in this whole thing with COVID.

A lot of travelers have switched going to vacation rentals because one, you have your own space. Meaning, you have a lot of time. You have your door and entryway. You’re not sharing AC vents or AC circulation with any other place. You don’t have a big lobby that you have to walk through. You’re not going through elevators. You have your kitchen. It feels a lot safer and easier for us to clean and sanitize a vacation rental property than it is to clean and sanitize a hotel.

Reason number two is the fact that due to smart working, a lot of people can afford to be away for a little bit longer or extended periods of time. A lot of our bookings are these 3 to 6 weeks type of bookings. If you stay for that long, the benefit of having your own laundry and a full-size apartment where you can stay in and maybe have a second bedroom where you have the office and you’re not leaving cram in a hotel room has helped help the industry.

Number three is the fact that people are no longer traveling outside of the country as much as they’re traveling within the country. All of those that were called driving destinations from major metropolitan centers have been exploding because you’re like, “I used to travel 2 or 3 hours to Cancún. I drive 2 or 3 hours to the Smoky’s or to different areas around the countries that have become popular.” People have the extra money, so they’re buying vacation rentals. It’s become hot through people like us doing a show. There is a lot of chatter about it through YouTube Channels. There are lots of great people putting out amazing content out there.

It’s become known as a source of financial freedom. In a way, that adds some aspects to real estate. Investors are a little bit more fun like decorating and hospitality. There are lots of people that maybe we’re like, “I don’t care to be a long-term real estate investor that is getting to the vacation rental space because it’s a lot of fun.”

If you have an audience that maybe are a couple where he’s analytical and she’s creative or vice versa, this could be the perfect little business for you because you’re like, “You run the numbers and find the property. I’ll make it amazing and take care of all the customer service.” This asset was going to cashflow as maybe 5%, 6% or 7%. It goes into double digits because you’re not charging per night or per a couple of nights versus charging long-term rentals.

You use the word hospitality. You’re renting them out. It sounds like you’re also creating that experience to draw them into want to book that property. What goes into that? What do you think of creating that type of experience that would make them want to book this versus a hotel?

One thing that you picked up on very well, which is a very important distinction, is the fact that the moment you choose to come into this industry, you’re in hospitality. You’re no longer in real estate. The moment somebody comes and puts their head on your bed is a completely different kind of responsibility to them and also a completely different business.

I’ll give you an actual example. We have a four-bedroom house that we’re launching. It’s very similar to any product. We ask ourselves, “This is the property we have. Who is our target audience or our ideal avatar?” This is a four-bedroom house with a nice big yard. The family used to live there. They have kids. They already have some kid stuff. They’re like, “What can we do to make it special?”

SCF 12 | Short Term Rentals

Short-Term Rentals: The way that the traveler psychology has shifted in the last 12 months is very much dependent on the fact that we’re still in this whole thing with COVID.


We ended up doing a whole Disney theme house. Every room has a different theme in it. We have the swing set outside and everything else. All of our language and copy in the ad hints to this mystical experience and something super stupid like, “Do you need a car?” It’d be like, “We would advise to have a car or a magic carpet.” All the little things like that.

It’s a different experience but it’s the same as any other project. As you’re designing a location, you think about like, “Ideally, who are my target customers that I’m going after? How can I gear the stuff that I put inside the unit and the copy of the unit describing it to that particular guest avatar?” Knowing that people are smart working, our units have extra desks because people need to work from home. “What does the client or the guest wants that we’re trying to go after?” We’re trying to make the experience as much geared to them as we possibly can.

I know we’re talking about Airbnb. Is it the only platform I know that VRBO exists? I’m not sure if that’s also considered a competitor with the Airbnb in this space.

You’ll know you have done a great job as a company when the name of your company becomes synonymous with the entire industry. We would refer to them as STR, Short-Term Rentals but most people call them Airbnb. It’s the same thing when you need a tissue. You would refer to the company. They had been the same thing but there are lots of different companies out there, VRBO being one of them, that help you push out your listing to as many eyes as possible.

If your audience is in 1 to 2-unit zone because they only want to try it out, you can have great success on a single OTA, which is a single travel website like Airbnb. For somebody like me that has 46 units, I can’t rely on a single travel source for a variety of reasons. Number one, when it comes to OTAs, they own the data. Nobody should be surprised. We’re not allowed to have our client’s data anymore unless you go get it yourself.

Our goal as a professional company is we retarget guests that come through different OTAs and try to bring through our direct booking website. We try to stay as far away from Airbnbs and VRBOs as possible and use them to our advantage to fill up little gaps and holes that we have but we try to bring in about 60% of my bookings across my entire portfolio, which come from our own website.

When COVID went down, Airbnb says, “We’re constantly on reservations and we’re refining everything.” If you’re a single host with a single unit, you’re like, “That sucks but it is what it is.” If you’re somebody like me that’s 46 units where I exclusively rent them on Airbnb and Airbnb cancels my entire calendar for the next 60 to 90 days and refunds everything that I have, what am I going to do?

You built something for yourself to keep it all going.

We use Airbnb for what they’re good at but in the way that we need them rather than the other way around.

Of all your units, are most of them close by to you or are more of them out of the area?

I only invest locally. I have a lot of friends that I’ve met through our podcast that run units all around the country. To me, the important thing in understanding my own personal business and being local is the fact that my business is a vertically integrated business. I’ve relied on the economy of scale from my property management business, my real estate brokers and everything else to generate leads for the rest of the verticals.

Understand your market and what the supply and demand are in that specific market. Share on X

For me, to reduce costs, the fact that they’re all local within a 30-minute to 45-minute range from where I am in Boca, allows my team and all my network of subcontractors to reach all the properties. I’d rather own one market and have all the systems and procedures for the specific market rather than spread myself across to many markets or having to create infrastructure in all these different markets.

I am not a great implementer. I’m a great visionary. To me, it’s easier to stay in this market where I already have a system and a team and rely on my vision to grow and scale within this market and my people skills in this market rather than going where you are, where I don’t know anybody and I have to recreate everything.

I would think because of all the frequent turnover that this is an active business. You have 40 plus units that you’re working on. Did you make it so that it could be a little bit less active, more passive for you? What do you have in place?

It is an active business. If you’re looking to vacation rentals as something to replace your income, it can be but it’s not going to replace your income without you doing anything, especially at the beginning. You need to create the systems. The good thing is in the years that I’ve been doing this, technology has rolled into it very heavily. You have a lot of apps, applications and different websites. They all integrate with each other. That has allowed us to create a lot of systematization to the business.

What I mean by that is my property management software talks to my dynamic pricing software, which is what I use to price the units, which then talks to my communication software, which sends out all the automatic emails and everything else, which also talks to my clean software, which sends out cleaning jobs to the different people and so on and so forth. I can tell you the name of all these different software so we can get super specific for a second just in case somebody in your audience needs to know what they are.

In my property management software, I use one called Hostfully. There is another one out there called Guesty. I use PriceLabs as my dynamic pricing software. Dynamic pricing software is the airline concept of supply and demand applied to vacation rental. The system sees other listings and adjusts based on supply and demand historically and can change your rules. Meaning, I have an opening three days from now for two nights so I book only four nights minimum. If it’s not rented within 48 hours from check-in, reduce the minimum nights to this so we can get a rent paid. It does it automatically for you.

Smartbnb is my communication software. That queues every single bit of communication that goes into it from an initial contact to a final contact. “Thank you for your inquiry,” confirmation. “You’re coming,” arrival instructions. “You checked in. How are you doing? You’re about to leave. Safe travels. Thank you for coming. Book again with this discount. Don’t forget to leave us a review.”

All of those are automated. The system has an algorithm in there. The Smart learns what people ask. You can start going in there and queue, “People ask for dogs.” This is what you add in there, charge and so on and so forth. If you ask somebody reading that’s like, “I am a busy mom or a busy dad. I have a busy job. I don’t want to respond to people,” technology is out there that helps you respond. Before, I used to have a word document with templated emails. I would have to physically copy and paste them into emails. All of that has changed.

There’s one called TurnoverBnB, which is where you find cleaners. That syncs with your calendar on your property management software. The moment a new booking comes, a cleaning request goes out to your preferred network of cleaners. They can bid on it and be like, “I’ll take it.” Nothing on your side has to be done. Those are all what I call a technology stack. I have my personal assistant Joyce that takes care most of the communication. I have a full-time cleaning staff and one full-time maintenance person.

There’s a lot that goes into it. It sounds like you’re a well-oiled machine. It’s great that technology has gotten so far where that AI or Artificial Intelligence is helping. It makes it seem like a real person is responding to them and knowing what their wants and needs are. We’re both realtors too. For all my leads, I have a good amount of AI supporting me as well. I love that technology. It got us good.

I know that you don’t do short-term rentals out of state but you know folks that do that. I’m curious because this is new to me though too. How are they managing it since they’re not even there? A lot of times, I’m guessing that they’re either renting or owning that property but they have to find some co-host or something to manage all of the bookings.

SCF 12 | Short Term Rentals

Short-Term Rentals: The moment somebody comes and puts their head on your bed is a completely different kind of responsibility and also a completely different business.


The people that don’t want to deal with it hire a property manager. The people that are managers or professional hosts like myself that have units out of state or far away from them created the same system that I told you about. The good news is this. If I run my properties in Boca or I come to San Francisco or go to New York, my technology stack would work the same. My technology stack does not change. The difference is where I call the boots on the ground.

A lot of the time, you’re going to leverage websites like Thumbtack, where you can find a handyman. You’re going to leverage those types of relationships to be your boots on the ground. A lot of the time, one of the best sources for those is going to be whoever does your cleaning. “You personally do my cleaning. You become my A crew for the cleanings. You’re also going to be responsive for doing this and that. Is this okay with you?”

You create an infrastructure of people around you with boots on the ground. Your technology stack on this side remains the same. If you have VAs that support other businesses of yours, you can create them into new checks and balances for that new business. They’re checking on all the systems as they’re supposed to do anyway. In case anything is needed, they trigger a text message to your boots on the ground like, “You need to take care of this and that.”

Finding this property manager or co-host type of person for the boots on the ground, what have you seen that people are doing to source that?

I’ve seen a lot of people promote cleaners. If you start with a single property and that person does well with cleaning, helping her or him grow with you along the way, instead of paying a flat fee for cleaning, you pass a percentage of the bookings or find other professional hosts in the area. My question when it comes to whatever not you’re going to go out of state is understanding what is the reason behind you getting into this industry in the first place? What is the long-term goal?

If the goal is for you to only have a second home that you don’t pay for and that maybe makes a little bit of money for you, the systems and procedures that you need to get that done are a lot smaller. If you implement a technology stack like mine, it becomes extremely passive because you just have one property. If you want this to become a source of income and replace another job that you have or you’re in a position of having a lot of capital, a real estate team and you’re like, “I want to add this as a source of income for my team,” then it’s understanding how big of a system you want to create based on what you angle.

If I want 100 units, it’s going to be very different. I would probably try to concentrate again in the economy of scale. My economy of scale goes beyond the people to also the supplies. I can buy supplies in bulk and have them in a central location. I get boxes of towels, paper towels, toilet paper and shampoo. I’ll buy everything in bulk. I can because everything is within a 40-minute driving distance. The centrally located laundry facility that I have with all of our stuff can service all of our units.

You talked about the word arbitrage and how in short-term rental business, someone doesn’t even need to own property to get this all up and running. You could sublease something that you rent to get it started in this business or else you could buy it, own it and do short-term rentals that way. I’m curious. In this space, most of the folks that do this business, are they doing the arbitrage method or do they own the property?

It’s different groups of people like the real estate investors that own, keep on owning, keep on buying more and changing the type of property. With somebody like me, I don’t want to go into a single-family house. I’d rather buy a small multifamily like a motel type of thing, renovate it and have the economy of scale to adding property.

The arbitrage guys, that’s harder for you to do, so they tend to stay in the arbitrary space and rent the entire floors at a time. What they do is they go to new developments. With new development that’s just built, their only interest is like, “I need to get to 95% occupancy so we can sell it.” They go in there and be like, “I’ll rent out the entire floor for you. Waive my first and last requirements and I’m going to furnish them all. I’m going to rent them as Airbnbs.”

The guys that do arbitrage at a very high level, that’s what they’re doing. They’re professionals like me. All of their units are furnished all the same, depth century located warehouses where they have all of their stuff there. To them, it should have no problem because if they run out of a lease on one and they’re not getting renewed, they can pack up all their furniture and move it into another unit but it’s a different business.

Put your traveler hat on and experience the property that you're thinking about buying from those eyes. Share on X

I’m curious in terms of returns and the amount of rent you receive. With your own units, if you had them as long-term rentals, which you don’t because you have them as short-term rentals, what’s the difference between expected rent between the two? I know that when you do a short-term rental it supercharges everything. Is it almost based on a multiplier?

I do in average, three times what I will make when it’s a long-term rental on a short term.

What things do you advice people to look at when they are looking at a property to purchase as a short-term rental? Do you have any guidelines or recommendations for that?

It’s understanding your market and the market that you’re in. Also understanding what is the supply and demand in that specific market. There’s a website called AirDNA that allows you to go in there and see. Let’s say that you like this specific area. You can go in there and say, “The majority of listing in these areas are 2 bedrooms, 2 bathrooms with a pool. These are all the amenities that they offer.”

One is making sure once you have narrowed down in the market that you want to be in, understanding what the expectation is. Is it going to manage the people having 2 bedrooms or 3 bedrooms? If 80% of the listings are three bedrooms, you may not want to go there. You may want to go to a four-bedroom house. You want a few listings that have a four-bedroom house. If 90% of people have a pool, you either are going to have to adjust your prices. If you don’t have one, look for something that has a pool.

The last thing is to understand, “How do I create a vibe at the property that I’m buying?” If you’re buying a single-family house and it has a small front yard, no backyard, don’t have a fence, overlooking the neighbor, the neighbor overlooks at you and you’re going there, when you walk it, ask yourself, “If we were going on vacation, would this be something we want to be in? Does this neighborhood make me feel safe?”

If the idea is you’re going to buy in Nashville where it’s the bachelorette Capitol in America, you show up at the property and you’re like, “I don’t feel safe here,” chances are your guests most likely are going to be there for a bachelorette or a bachelor party and they’re not going to feel safe there so why would you buy something there? Keep it simple stupid. Put your traveler hat on and experience the property that you’re thinking about buying from those eyes of like, “I’ve saved money to take my family on vacation. This is where I am. Am I happy?”

Are you ever concerned about rules and regulations in a certain city or area where they might prevent short-term rentals from occurring? How does that come into play?

I look at all of those before and I never gamble that a market is going to become more short-term rental friendly if it’s not now. That is where the writing is going. Most markets are becoming more open to vacation rentals for the simple fact that more markets are seeing how much money they’re making, collecting sales tax and hospitality tax from vacation rentals. As the market is getting more regulated and professional, people are going into it. That horror experience and stories of the wild parties, project X type of thing are not happening as much, so people are becoming more comfortable.

First thing first, if you’re buying in a neighborhood that has an HOA community in it, read the bylaws. Make sure that you’re allowed to do it and it is in there. Regardless of your municipality or your county rules, an HOA ruling would run over that. If you buy in a community that is a gated or a HOA community and the rules are in the bylaws of the community that you’re not allowed doing it, it doesn’t matter if the state, the county, the governor gave you a personal letter saying, “You, my friend, can do it.” If your HOA docs say you cannot, you cannot do it.

Go to places that are already friendly. There are lots of counties. Sometimes a city is not friendly but if you hop one county over city limits, city lines, they’re friendly. Understanding where that line is because that’s a great niche. If a major MSA is vacation rental friendly where you can find the next pocket over, all those people that are looking for a vacation rental there within driving distance to the city will come and stay outside of city limits to have a vacation rental.

SCF 12 | Short Term Rentals

Short-Term Rentals: If you can leverage any bit of the technology out there, do it because it will give you that freedom component that can come from this business. If not, this is going to become a full-time job.


What about wear and tear on these properties since turnover is so frequent? Do things tend to break down more? Do you contact handyman more frequently to fix things? Were there any horror stories?

The more people you talk to, the more horror stories you’ll hear. To me, it goes into one quality in quality out. When you buy stuff, invest in quality that can handle the wear and tear. The best example is all the towels and the sheets. We buy hospitality great towels and sheets because they’re made for the extra washes. They’re better-quality stuff. Overall, you’ll be surprised but the normal guests do not call us too much wear and tear. Also, because if they come from one of the major OTAs, there is a host to guests review policy.

The same way a host wants a five-star review, a traveler wants a five-star review. If they’re not acting accordingly, they won’t be able to get into other properties. This is my own personal philosophy but I think most people are good. I believe that most people are respectful and take care of your property, especially if they walk into something that they can feel is being taken care of. They can feel that you care about your property. If they can tell by your welcome message and everything else that you have your profession on what you’re doing, they’ll respect it equally as much.

For folks that own these properties and are doing short-term rentals, how does insurance work? Is it any different from a long-term rental type of policy?

There’s a special insurance. Those are going to be a little bit higher. Your run costs of a vacation rental are higher than a long-term rental. You’re paying for all the utilities. You’re paying for the WiFi and cable so all of those costs of running the property are more expensive.

I’m curious though. What’s next in store for you? Do you have any upcoming goals in 2022?

As you know, being part of GoBundance, we live and breathe through our goals and always trying to get to the next level. We’ve opened this real estate brokerage. A lot of my time and focus is going to go into that. I have a 28-unit apartment complex on the contract in Charleston, South Carolina that is a long-term rental property. We’re looking for the next small boutique property in the South Florida market. Something like the 15 to 20-unit range that we can create the same thing that we have with our main property. Those are the main rocks that I have probably moving forward.

What’s something in the short-term rental space that you wish you knew when you first started?

That’s Smartbnb so the automatic messaging software. It’s a life-changer. I know from our podcast that anytime we ask about the technology stack the professional hosts use and I’m talking to people that have hundreds of units implementing Smartbnb and automatic guest messaging, it gave the most amount of freedom back to people when they were starting this business. I’m telling you.

In the beginning, I ran this through an excel spreadsheet. People would have to call in to give me credit cards. To me, all the technology that has come over the years has been completely a godsend but honestly, if you can leverage any bit of the technology that is out there, do it. It’s going to give you that freedom component that can come from this business. If not, this is going to become a full-time job.

Any other advice you have to aspiring short-term rental investors?

Put yourself in the shoes of the people that you want to have as guests, start referring to them as guests and start owning the fact that you are coming into the hospitality industry. You don’t have to be here for the rest of your life but while you are running an Airbnb, you’re no longer the landlord or the real estate investor. The first thing you are is a hospitality person that is also a real estate investor.

Don't look at this as how much money you’re making before you look at it as to how you’re creating an experience for guests. Share on X

You have to approach your clients and understand the duty and responsibility that we have when people choose to spend their money at our property. We have the duty and responsibility to take care of them, not cut corners and deliver a quality product with pride. You’re going to get great cashflow and returns from it that are above market but don’t look at this as, “How much money will I be making?” Look at it as, “How am I creating an experience for my guests that is memorable?”

It looks like you strive to create that good experience because you want those good reviews on Airbnb. That would keep people coming back. That will separate your listing from somebody else’s.

You want return clients. The good thing with vacation rentals is that most people will come back because a lot of the travelers that you will have are coming to you not only for vacation. They’re coming to visit family, holidays, birthday, parties or bar mitzvah. Those types of people come back year over year because they do. They moved out of town and moved back in town, especially if you have an audience that is a real estate agent.

You don’t have the amount of clients that I have that moved into town in one of our properties. We helped them find a property. They moved out of town, so we helped them sell the property and then they moved back into town, so they went into one of our properties that we helped them buy a property. It’s this continuous cycle.

SCF 12 | Short Term Rentals

Short-Term Rentals: When people choose to spend their money at our property, we have the duty and responsibility to take care of them and not cut corners and deliver a quality product with pride.


I like to ask this question at the end. What does success mean to you?

For me, it is freedom. What I mean by that is freedom to do what I want when I want. I don’t even look at it in a sense of a net worth that I’m going after. It’s, “Do I have the monthly cashflow to do what I want to do?” If I do, then I’m free and I’m successful.

What would you say is your super power that’s contributed to your success?

I’m a huge people person, very empathetic, understanding of people and situations and generally curious about people. I have clients that have been clients for years that I’ve been doing this. I’ve seen them come in with their kids being little babies and they’re still clients of ours.

I want to let my audience know that you could get ahold of them. If they want to reach out to you, how can they best get ahold of you?

I love Instagram, so I’m on Instagram a lot. That’s @EPani.RealEstate. That’s my personal IG. If they want the company, it’s the real estate brokers as @PaniProperties. Those are usually the two best ways.

That’s all the time we have. Thanks, Emanuele, for joining me on this episode. I enjoyed the conversation. I found it motivational and I learned a lot myself. I love your energy and your strong mindset. I admire everything that you’re doing in this space. I have to meet you in person at the next GoBundance event. To my audience, I hope this show taught you something and inspired you. It’s on the level up. Thank you for checking out this episode of the show. Remember to leave a show review on iTunes as it helps attract even more guests. Until next time. Live life abundantly.

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About Emanuele Pani

Emanuele Pani was born and raised in Sardinia Italy and came to America at 15 to fulfill his American dream. He is a real estate expert and entrepreneur with experience in investments, real estate sales and acquisitions, and professional Airbnb hosting and management.

He’s the Co-host of STR Secrets a podcast that focuses exclusively on the Short- term rental industry as well as being one of the partners in Domu Private Investments, a rapidly growing investment group that focuses on investing in middle America. In his free time, Emanuele enjoys traveling, reading/learning, cooking, working out and spending time with his wife and pets.